COACH 01
Marcus Okafor
Head Coach · Strength
NSCA-CSCS · 12 yrs
Trains the lifters who win meets. And the desk workers who finally sleep.
Open · 24/7 · 18 locations
Strength · Conditioning · Discipline
FORGED
UNDER FIRE.
02 — The Method
Every session is programmed,
not improvised.
Strength blocks, sprint intervals, and skill work — built by coaches who train athletes from couch to combine.
03 — The Standard
12,000 members.
One standard.
04 — Your move
START THIS WEEK.
Seven free days. No card. Full access to every class, every coach, every location.
Brooklyn · NYSCROLL-IN · Scroll to play00:00 / 00:00
STRENGTHCONDITIONINGMOBILITYPOWERENDURANCEDISCIPLINEGRITRECOVERYSTRENGTHCONDITIONINGMOBILITYPOWERENDURANCEDISCIPLINEGRITRECOVERY
· Programs
Six disciplines.
One ceiling.
Every program is built around progression. You walk in unsure. You leave with a number on the board, a coach who knows your name, and a plan for next week.
P01
STRENGTH
Progressive overload, expertly periodized. Squat, hinge, press, pull.
Explore program
P02
ENGINE
Conditioning blocks designed to raise your aerobic and anaerobic ceiling.
Explore program
P03
BOXING
Footwork, combinations, defense. Skill-first conditioning under coaching eyes.
Explore program
P04
HIIT
Short, brutal, balanced. Heart rate up. Form held under fatigue.
Explore program
P05
MOBILITY
Range, control, breath. Built around the joints lifters and runners ignore.
Explore program
P06
POWER
Olympic lift teaching ladder. Cleans, snatches, jerks — coached, never rushed.
Explore program
· By the numbers
We don't market results.
We measure them.
0+
Active members
across 18 locations
0/wk
Coached classes
every program, every week
0%
Annual retention
industry avg is 71%
0
Certified coaches
NSCA, USAW, NASM
· The coaches
Coaches, not staff.
Every coach on the floor has earned the certification, the hours, and the right to write your program. They know what they're asking you to do — because they've done it.
COACH 02
Lena Hartwell
Director · Conditioning
USAW-1 · Pro Triathlete
Built our engine program. Will quietly outwork you and never mention it.
COACH 03
Devon Reyes
Coach · Boxing & Power
USAB · Olympic alt.
Will teach you a jab today. Will teach you patience over the next year.
· Membership
One bill.
Every program.
No tiered access. No surprise add-ons. The same membership unlocks every coach, every class, every location — from the first day.
Plan 01
Drop-in
$38/ class
For trips, guests, or just testing the room. Walk in, swipe, train.
- Any single class
- Locker + towels
- Recovery lounge access
Most popular
Plan 02
Member
$189/ month
The default. Unlimited training across every program, every location.
- Unlimited classes
- All 18 locations
- InBody scan / month
- 1× coaching consult
- Bring-a-friend pass
Plan 03
Founder
$349/ month
Personalized programming, priority booking, and direct coach access.
- Everything in Member
- 1:1 monthly programming
- Priority class booking
- Direct coach DMs
- Recovery suite priority
All plans are month-to-month. Cancel anytime. No initiation fees.
· Real members
Hear the ones
who showed up.
We don't pay athletes to wear our shirt. Every word below is from a member who paid for a membership and stayed.
“Six months in, I deadlift more than I weigh and I still sleep like a person. Programming is the secret.”
Jordan M.
Software engineer · Member 14 mo
“I came in for general fitness. I left with a half-marathon PR and zero shin splints. The coaches actually coach.”
Priya S.
ICU nurse · Member 22 mo
“Tried four gyms before this one. None of them measured anything. APEX measures everything. That changed things.”
Tomás R.
Architect · Member 9 mo
“Best part isn't the squat numbers. It's that I have somewhere to be at 6am five days a week.”
Andrea K.
Founder · Member 31 mo
“The boxing program rewired how I move. Even my deadlift looks different now. The coaches see things you don't.”
Wen H.
PT physician · Member 17 mo
“Six months in, I deadlift more than I weigh and I still sleep like a person. Programming is the secret.”
Jordan M.
Software engineer · Member 14 mo
“I came in for general fitness. I left with a half-marathon PR and zero shin splints. The coaches actually coach.”
Priya S.
ICU nurse · Member 22 mo
“Tried four gyms before this one. None of them measured anything. APEX measures everything. That changed things.”
Tomás R.
Architect · Member 9 mo
“Best part isn't the squat numbers. It's that I have somewhere to be at 6am five days a week.”
Andrea K.
Founder · Member 31 mo
“The boxing program rewired how I move. Even my deadlift looks different now. The coaches see things you don't.”
Wen H.
PT physician · Member 17 mo
· The first session is on us
CLAIM YOUR
FREE WEEK.
Seven days of unlimited classes. Every program. Every location. Walk in, train, decide from there — no signup, no commitment.
Brooklyn flagship
128 Forge St · open now
Open class slots today
06:00 · 09:30 · 12:15 · 18:00
Free week pass
Just show this page at the desk